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Nº 047
Strategic Music

The soundtrack arc

80
Arrival
115
Peak
70
Close

Most people choose playlists by "vibe" and ignore BPM progression. A perfect ritual has an arc: start at 80 BPM for welcome, rise to 110–120 at the peak, then slow down at the close. Guests leave saying "I can’t explain it, but it was perfect" — without realizing the music did the work.

From the e-book · Module 2 — Music Psychology
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Module 6 — The invisible upsell
The upsell that completes ambience, music and food.
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STREAK
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7 days in a row · read tomorrow to not lose it
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